We’ve laughed,
We’ve cried,
We’ve shared,
We’ve come together,
On Zurich’s Blue Sofa!
Tell us your dreams
At Zurich, we believe in the power of your dreams. That's why we created ‘The Blue Sofa’, a place to spark conversations about what matters most:
your dreams for yourself and your dreams for the ones you love.
The idea behind this was very simple, and that was to take a big blue sofa around the UAE and simply talk to people, and by asking them those questions it sparks up a conversation about financial protection, so you can make your dreams come true for yourself and your loved ones.
The First Stop
The Blue Sofa made its first stop with one of the region’s most loved Emirati personalities, Mr. Khalid Al Ameri, who drew in the crowd and got the community to tell us their dreams.
We hosted the first stop at Dubai Festival City Mall and it was so heartwarming to see how selfless their dreams are.
Watch now:
Highlights from our first stop:
The Second Stop
The Blue Sofa made its second stop at Deira City Center with one of the region’s most beloved radio personalities, Priti Malik, who drew in the crowd with her charm and got the community excited to share their dreams with the world.
Watch now:
The Third Stop
The Blue Sofa made its third stop at Dubai Festival City mall with Mr. Khalid Al Ameri hosting once again.
We were joined by many people who were eager to share their heartwarming and selfless dreams with the world.
Watch now:
Checkout their dreams:
The Fourth Stop
The Blue Sofa this time it took center stage at Nakheel Mall.
Hosted by Khalid Al Ameri, the event drew a diverse crowd eager to share their dreams and aspirations for the future.
Watch now:
The Fifth stop was different than the usual set up.
We did it live on air at Roxy Cinemas, Dubai Hills Mall!
Look at how it all went down:
Tune in to Mufi Moments, where our CEO, Mufi Kajiji, hosts the ultimate cozy chat here at Zurich Middle East HQ.
Join him on the blue sofa for fun, honest, and sometimes surprising conversations with our talented team.
Hear what our people had to say:
